Cover of the Competition

2021 ‘Ruse’ — Architecture Design Competition Launched by UNI an Architecture Illustration Competition

Fig: 1 — An optical illusion that uses color, light, patterns to create a deceptive effect — A concept

Visual communication through graphics

UNI invites Architects, Visual/Graphic Designers, and the student fraternity for the fourth edition of its series of Graphic Design Challenges.

Challenges under this series are carefully curated to bring out the best of visual communication and graphic language to educate, reflect, and inspire change with respect to pertinent world issues through visuals.

A picture is worth a thousand words, and Graphics abide by that adage, to inspire participants to try and portray complex ideas and emotions through a still image.

The competition understands the importance of efficient and effective communication in the digital age and aims to recognize innovative ideas and techniques that aim to redefine the notions guiding conventional graphic design, and foremost, create impact.

Fig: 2 — Contour line artwork by artist Diego (Credits: @aartfinesse)

Illusory visuals

Illusions are a trick of the eye, and this concept is used far and wide to understand the difference in perception of how we see the world and how it actually is. They are generated when the mind is contradicted between deciding two things that it knows, to be facts. In the late mid-20th century, abstract artists took interest in these illusions and created the genre of optical illusions art, which has blown up ever since. Illusions are used to create a sense of curiosity to attract people to it, and this is used to convey social messages and stimulate minds.

Brief: The challenge is to design an architecture poster or architecture artwork of an optical illusion, inspired by the concept of Illusory Contours, in two-dimensional illustration.

The aim is to create an immersive user experience that can bring out the essence of the theme in its texture, depth, scale, or shapes, with no constraints. The selection (architectural element, building, space, etc.) is the 1st part of the challenge and the 2nd part is representation — both require to be represented and evaluated.


You have to deliver a graphic/visual outcome representing the given theme, based on the following outlines. Only one final graphic design needs to be submitted. The image should be of size [2800px x 3200px] in portrait or landscape digital format (JPEG only).

The graphic may be entirely hand-drawn and rendered, digitally created, or a combination of both. The usage of photographs, stylized/credited or otherwise, directly is strictly not allowed.

The use of lassoed graphics lifted from an existing image is limited to half of the total graphic. (The guidelines are indicative, and are placed only to reduce plagiarized artworks — any infringement detected or reported will be notified, and may be removed from competition if found guilty)

The list of deliverables are:

  • Title
  • Subtitle
  • Artwork
  • A few process images
  • A statement in about 100 words supporting the artwork — You can attach this as an additional image below your artwork.

Find all the competition brief, terms, and other registration guidelines on this page: Ruse | Graphic Design Competition on UNI | About

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